Resources

Practical tools for clearer brand decisions.

Illustrative strategy workbook, planning tools and working desk

Self-directed tools for businesses that need structure without a bespoke engagement, plus a low-cost professional review where outside judgement is useful.

Free

Interactive tool

Positioning Statement Generator

A guided tool for drafting a clear positioning statement and making the core choices explicit.

Use the free tool
£19

Prompt pack

Brand Strategy Prompt Pack

Thirty-six working prompts for positioning, messaging, competitor and audience work, with checks before trusting the output.

Available soon · get release updates
£45

Professional review

Positioning Statement Review

Professional assessment and refinement of one existing positioning statement, with a clearer recommended version.

Request a review

The paid downloads open for purchase soon. Subscribe to our newsletter to hear when they do. The positioning statement generator is free to use now.

Need bespoke support?

Use the tools when the decision is self-contained. Use consultancy when the evidence, trade-offs or consequences are wider.

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