Interactive tool
Positioning Statement Generator
A guided tool for drafting a clear positioning statement and making the core choices explicit.
Use the free toolResources

Self-directed tools for businesses that need structure without a bespoke engagement, plus a low-cost professional review where outside judgement is useful.
Interactive tool
A guided tool for drafting a clear positioning statement and making the core choices explicit.
Use the free toolSelf-audit
A structured self-check of positioning, messaging and proof before investing in more marketing.
Available soon · get release updatesPrompt pack
Thirty-six working prompts for positioning, messaging, competitor and audience work, with checks before trusting the output.
Available soon · get release updatesWorkbook
A self-guided process for working through positioning decisions in a structured sequence.
Available soon · get release updatesWorkbook
Turn a settled position into customer-facing messaging with a disciplined, practical framework.
Available soon · get release updatesProfessional review
Professional assessment and refinement of one existing positioning statement, with a clearer recommended version.
Request a reviewThe paid downloads open for purchase soon. Subscribe to our newsletter to hear when they do. The positioning statement generator is free to use now.
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