Services
From one focused written recommendation to complete brand and marketing strategy. The scope grows only when the decision, evidence and responsibility grow.
From question to direction
A focused review, a stronger evidence base or a complete strategic foundation: we confirm what the work should include before it begins.
Compare the servicesFocused work
For a specific question, an existing draft or a diagnostic where the decision is contained but still consequential.
Focused reviewOne existing positioning statement, scored against CIM positioning principles and returned refined, with a concise alternative.
Focused adviceOne defined brand or marketing question, assessed with focused competitor context and a written recommendation.
Strategic reviewIndependent review of up to two related strategic documents, with a prioritised amendment brief.
DiagnosticA structured diagnostic showing where positioning, messaging and proof are losing force.
Evidence & insight
For decisions that need a clearer view of competitors, alternatives, customer groups and priority audiences.
Competitive evidenceA structured comparison of up to five competitors, alternatives or substitutes, translated into strategic implications.
Audience evidenceEvidence-led segmentation, target prioritisation and implications for positioning, offers, messages and channels.
Strategy development
For businesses that need the decision developed, documented and made usable across future marketing and growth.
PositioningDefine a defensible market position, value proposition, positioning statement and messaging pillars.
MarketingObjectives, audience priorities, 7Ps, channel roles, implementation sequence and measurement framework.
Complete foundationA complete strategic foundation covering purpose, mission, vision, values, audience, proposition, positioning, personality and narrative.
Optional add-on
Touchpoint principles, decision rights, named ownership, supplier briefing guidance, alignment indicators and a review cadence, for when several people or suppliers must apply the strategy consistently. From £500 with Brand Strategy; From £750 for a strategy created elsewhere, after a Strategic Draft Review.
View the add-onFocused foundation
When the audience and positioning are already clear and only mission, vision and values are unresolved, we scope a focused bespoke engagement to create or refine them, rather than a full Brand Strategy.
Submit a briefNot sure where to start?
Use the contact page for a straightforward question, or send a brief when you have enough context for us to assess scope.
