Brand strategy for SMEs and leadership teams
Brand strategy for SMEs and leadership teams.
You lead marketing, or the business, in an organisation that already has staff, suppliers and a marketing history. We give you the written evidence and recommendation to decide together, at a fixed fee.
- Fees
- Fixed and published, from £300.
- Who you deal with
- One named consultant who is accountable for the work.
- Reply
- Within one working day.
Not sure where you fit?
Tell us your situation in a few lines. We reply within one working day and say which first step fits, or whether we are the right people at all.
Fixed, published fees. Read the privacy notice.
Where this helps
When more than one person has to agree.
In a business with staff, suppliers and existing marketing, a brand or marketing decision rarely belongs to one person. Our work gives everyone the same written evidence and the same recommendation to discuss.
- Marketing spend has gone up but qualified enquiries have not.
- Sales and marketing describe the company differently.
- A rebrand, website or major campaign is being scoped.
- You are entering a new market or adding a service.
- A new competitor has appeared.
- A new marketing lead has joined and needs a clear starting point.
- The board wants evidence before approving budget.
If you lead marketing
Take a clear, costed proposal to your colleagues.
You can see the problem and need others to agree before anything moves. We can send you a short scoping note that you can forward internally. It states the problem in one line, what the work produces, the fixed fee and how it fits with your existing team or agency.
If you already have an agency, we do not replace it. We give it, and you, a written position to work from.
If you sign off the spend
The commercial case in plain terms.
You need to know what the money protects or redirects, what you receive and who is accountable.
- What you receive: a written document that your team can act on, with the evidence behind each recommendation.
- What it costs: a fixed fee, published in advance. Larger pieces are quoted in writing before any work begins.
- Who is accountable: one named person, Nadine Benjamin, BA (Hons) Bus Mgt, ACIM, who has 20 years of experience in branding and marketing.
- What it can save: a clear diagnosis before you spend budget to a rebrand, a website or a campaign.
Where to start
Choose the question you need answered first.
What to expect
A clear scope, and an honest answer if we are not the right fit.
We are a small consultancy led by one named consultant, and we do not present ourselves as a large team. If your procurement process requires a named team of several people, we are probably not the right fit, and we will say so.
We do not offer design, website building or campaign delivery, and we do not promise leads or sales.