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Template pack

Brand Guidelines Starter Kit

A short, usable set of rules for voice, messaging and visual choices, so anyone writing or designing for you stays consistent.

A founder-led business does not need a hundred-page brand book. It needs a few clear decisions, written where anyone can find them. The kit gathers them into one page.

Price£50The total payable. We are not VAT registered, so we add no VAT.Buy the download, £50
Format
Fillable PDF, licensed for one business
Length
26 pages
Time needed
Two to three hours, with your website and your logo files open beside it.
Inside
10 templates and a one-page summary
See what is inside Preview three pages
Cover and an inside page of the Brand Guidelines Starter Kit | Brand Strategy UK

Who it is for

Write the rules down, so others can get your brand right.

The kit is for founder-led businesses where freelancers, colleagues or suppliers write and design for the brand. It records decisions in words. It does not create a logo or a palette.

Use it when…

  • Other people write and design for you, and the results vary.
  • You have made brand decisions but never written them down.
  • You want a one-page summary to hand to someone on their first day.

Choose a service when…

  • The first chapters are hard to fill in because the strategy itself is unsettled. Brand Strategy builds the strategy the guidelines protect.

What is inside

How this kit works: four parts, one page of rules.

01

Position

Chapter 01: who the brand is for and what it stands for, in one sentence everyone can repeat. About 20 minutes.

02

Words

Chapters 02 to 04: your voice, your word list and your core message. About 60 minutes.

03

Look

Chapters 05 and 06: logo, colour, type, images, and the accessibility checks behind them. About 45 minutes.

04

Keep

Chapters 07 to 10: where the rules apply, who decides, when they are reviewed, and the one-page summary. About 40 minutes.

Contents

A 26-page fillable PDF with 32 text fields and 21 tick boxes.

Every box is a live field. Open the file in Adobe Acrobat Reader, which is free, and save as you go. Some browser and phone viewers lose typed answers when the file closes.

  1. 00How to use this kit
  2. 01Who the brand is for
  3. 02Voice: how you sound
  4. 03Words you use and words you avoid
  5. 04Messaging: what you say
  6. 05Visual basics
  7. 06Accessibility and plain English
  8. 07Templates and touchpoints
  9. 08Who decides, and briefing a supplier
  10. 09Keeping it current
  11. 10Your one-page guidelines
  12. 11Where this goes next

Preview

Look inside before you buy.

Three pages from the Brand Guidelines Starter Kit, exactly as they appear in the PDF.

Page 2 of the Brand Guidelines Starter Kit. The contents page and the four parts of the kit | Brand Strategy UK
Page 2. The contents page and the four parts of the kit.
Page 10 of the Brand Guidelines Starter Kit. Chapter 03: the words you use and the words you avoid | Brand Strategy UK
Page 10. Chapter 03: the words you use and the words you avoid.
Page 17 of the Brand Guidelines Starter Kit. Chapter 06: accessibility and plain English | Brand Strategy UK
Page 17. Chapter 06: accessibility and plain English.

What you get

One PDF, yours to keep, delivered by email.

What you get

  • The Brand Guidelines Starter Kit as a 26-page fillable PDF, yours to keep.
  • A licence to use it in one business, your own. Please do not share, resell or publish it outside your business.

How it is delivered

  • We email your download link straight after payment.
  • The link works for 72 hours and up to five downloads. If it expires before you save your copy, you can ask for a fresh link.
  • At checkout, you ask us to supply the download straight away. You agree that your 14-day right to cancel ends once it is supplied.
  • Your rights if the file is faulty or not as described are not affected.
  • The price is the total payable. We are not VAT registered, so we add no VAT.

The fuller option

Want our independent judgement and a finished written document?

The Brand Guidelines Starter Kit sets out the steps to work through on your own. These services do the work with you, in writing, and end in a document you can act on.

Brand StrategyFrom £4,250 for founders, from £6,500 for SMEsA complete brand strategy covering purpose, audience, proposition, positioning, personality and narrative.View Brand Strategy

Common questions

Find answers about the Brand Guidelines Starter Kit.

Does the kit include a logo or a colour palette?

No. The kit records decisions you have already made, such as which logo file, colour values and typefaces to use. Where a decision is still open, you write “not yet decided”. A visible gap is more useful than an invented rule.

How is the Brand Guidelines Starter Kit delivered?

By email, straight after payment. Save your copy within 72 hours: the link allows up to five downloads, and you can ask for a fresh one if it expires. The file is yours to keep.

Can I use it in more than one business?

No. Each copy is licensed for use in one business, your own. You can print it and use it as often as you like for that business. For another business, please buy another copy.

Ready to start?

Work through the Brand Guidelines Starter Kit at your own pace.

A 26-page fillable PDF: 10 templates and a one-page summary.

Price£50The total payable. We are not VAT registered, so we add no VAT.Buy the download, £50