Strategic thinking
Strategy based on evidence and focused on commercial results. Your named lead consultant makes the strategic judgements. AI supports the process but never leads it.
Brand and marketing strategy consultancy in London
Be the clear choice for the customers you want.
Clearer brands = Stronger businesses.
We build a clear brand or marketing strategy for founder-led and small to medium-sized businesses (SMEs), so they know who they are for, why customers should choose them and where marketing effort should go. The result is more of the customers they want. Marketing spend works from one clear strategy. The business builds a competitive advantage that supports sustainable growth.
Our clients receive documented strategic recommendations, a named lead consultant and a price agreed in writing before work starts.
Experienced consultants · Published prices · Written deliverables
How we work
Practical direction
Clear strategic recommendations designed to guide internal decisions and execution, documented so you keep and can use them.
Commercial relevance
Strategy that connects how you position the business to what customers want and why they choose you, for businesses in the UK and abroad.
Named accountability
Every engagement has a named lead consultant, confirmed in the written scope. That consultant stays responsible for the recommendations through to delivery.
Shared direction
Make sure your team and suppliers work to the same plan.
We write down your positioning, your audience and your priorities in one document. Your team, suppliers and partners can then act on the same decisions without guessing what the business wants.
How we workWhere are you now?
Start from your situation.
Choose what sounds most like you. Each route shows the smallest piece of work that answers your question.
Founder-led businesses
All routes for founder-led businesses01Focus Consultation02Brand Clarity Audit03Brand Positioning
Launching soon
We settle the offer, the customer and what makes you different before you pay for a website.
Trading, but not enough of the right customers
We find out whether the cause is the offer, the message or the channel.
Growing, and harder to explain
We reset the position before new services and audiences blur it.
Established SMEs
All routes for SMEs01Marketing Strategy02Competitor Landscape Review03Brand Clarity Audit04Brand Strategy05Brand Application & Governance
Spending more on marketing without better results
We check the strategy behind the spend before you add more.
Hard to tell you apart from competitors
We show how competitors position themselves and where you can stand apart.
Planning a rebrand, website or campaign
We give you a written diagnosis before you brief an agency.
Sales, marketing and leadership say different things
We write one position that sales, marketing and leadership all work from.
Teams and suppliers apply the brand differently
We set rules for who decides, how to brief suppliers and how to check the work.
What we solve
Solve the strategic problem before adding more activity.
We work out which decisions matter most, set clear priorities and write down what to do next, before you spend more time and money on execution.
Positioning is unclear
Customers cannot quickly understand why the business is different or why they should choose it.
Explore positioning
The market has shifted
Competitors, audiences or growth plans have changed and the current strategy no longer gives enough direction.
Build the evidence
Marketing lacks a system
Objectives, audiences, channels and measurement are not connected, so effort and spend are wasted and results stay flat.
Explore marketing strategyServices
Compare nine services. We publish every price.
The price rises only when the decision is bigger, the evidence needed is greater or we take on more responsibility. A fixed price is the full price you pay. We quote bespoke engagements in writing before any work begins.
Focused work
01Positioning Statement Review
Focused review£20002Focus Consultation
Focused advice£30003Strategic Draft Review
Strategic reviewFrom £50004Brand Clarity Audit
DiagnosticFrom £750Evidence and insight
05Competitor Landscape Review
Competitive evidence£2,25006Audience Segmentation & Targeting
Audience evidenceFrom £1,750Strategy development
07Brand Positioning
PositioningFrom £2,500for founders08Marketing Strategy
MarketingFrom £3,000for founders09Brand Strategy
Complete brand strategyFrom £4,250for foundersHow an engagement runs
Settle your strategy before you spend on design, advertising or campaigns.
Every engagement ends with a written document, so you keep the decisions and can use them with your team and outside partners after the project ends.
Brief
You tell us what is happening, what needs to change and what you already know.
Scope
We confirm fit, scope and price in writing before any work begins.
Evidence
We separate what the evidence supports from what still needs testing.
Written deliverables
You receive the decisions in writing, ready for your team and suppliers to act on.
Leadership
Work with a named consultant who is accountable for the advice.
Strategy makes business decisions clearer and marketing more effective.
Brand Strategy UK
Free tool
Draft your positioning statement in seven questions.
A structured first draft, built in your browser, with a check on vague wording, broad targets and weak alternatives. Free, and no sign-up.
