Scored evaluation
A concise scorecard covering CIM alignment, category clarity, customer benefit, differentiation and claim credibility.
Focused review
Positioning Statement Review
One positioning statement, assessed and refined.
We provide a focused professional review of one existing positioning statement. We assess alignment with relevant positioning principles taught by the Chartered Institute of Marketing (CIM), category clarity, customer benefit, differentiation and claim credibility, then return a scored evaluation, a refined statement and a concise alternative.
Fee£45
- Format
- Focused professional review
- Focus
- One existing statement
- Delivery
- Usually within two working days
- Outcome
- Score, refinement and concise alternative
The decision
One positioning statement should make the category, customer benefit and difference clear.
A positioning statement needs to identify the category, express a meaningful customer benefit, distinguish the offer from credible alternatives and avoid claims the business cannot support.
We review one existing statement against those requirements and the relevant CIM positioning principles.
You receive a scored evaluation and clear reasoning, followed by a refined statement and one concise alternative.
- Is the category immediately clear?
- Is the customer benefit specific and meaningful?
- Does the differentiation hold against credible competitors?
- Are any claims vague, generic, overstated or unsupported?
What you receive
A professional evaluation and two usable versions.
We score the statement, flag the issues and explain the reasoning behind each refinement.
CIM and category assessment
An assessment of alignment with relevant CIM positioning principles and whether the market category is clear.
Customer-benefit analysis
A review of whether the benefit is meaningful, specific and easy for the intended customer to recognise.
Differentiation and claim flagging
An assessment of distinctiveness, with vague, generic, overstated or unsupported claims clearly flagged.
Refined statement
One professionally refined positioning statement that preserves the strongest strategic intent.
Concise alternative
One shorter alternative for situations that need a more compact expression of the same position.
Scope
A focused professional review of one positioning statement.
The service is deliberately limited to one existing statement so we can assess it carefully and return a clear, usable refinement.
Included
- Professional review of one current positioning statement or credible draft
- Assessment of alignment with relevant positioning principles taught by the Chartered Institute of Marketing (CIM)
- Category-clarity and customer-benefit analysis
- Differentiation assessment and claim flagging
- One refined positioning statement
- One concise alternative
- A scored evaluation with brief supporting rationale
Outside scope
- Creating the positioning from a blank page
- Primary competitor or customer research
- A complete messaging framework
- Legal or regulatory substantiation of claims
- Additional alternatives or review rounds
Process
Submit one statement and enough context for a fair professional assessment.
Submit the exact statement
Paste the current wording and briefly identify the business, intended customer, category and where the statement will be used.
We assess and score the statement
We assess CIM alignment, category clarity, customer benefit, differentiation and claim credibility.
Receive the complete review
We return the score, flagged claims, refined statement, concise alternative and supporting rationale in writing, usually within two working days.
Best fit
Best when one existing positioning statement needs professional scrutiny and refinement.
Choose Statement Review when…
- You already have one positioning statement or credible draft.
- The business, intended customer and category are reasonably clear.
- You want a scored professional assessment before using the statement more widely.
- You need a refined statement and one concise alternative.
Choose broader support when…
- There is no agreed positioning yet; the Positioning Workbook is a self-paced way to develop one.
- The target audience is still unresolved.
- Competitor context needs to be developed.
- You need messaging pillars as well as the statement.
Other routes
Other ways to strengthen the positioning.
Common questions
The Positioning Statement Review, answered.
What does the Positioning Statement Review include?
The Positioning Statement Review is an expert refinement of one existing positioning statement. We review the statement you supply and return a refined version with written change notes explaining each improvement. It is a fixed £45, delivered remotely.
Is £45 the total price?
Yes. The Positioning Statement Review is a fixed £45, and that is the total payable. No VAT is added, as we are not VAT registered. It covers one positioning statement, so you know exactly what you are paying for.
Should I use the Positioning Statement Generator or the paid review?
The free Positioning Statement Generator gives you a strong first draft in your own words. The £45 Positioning Statement Review is the next step: a strategist refines an existing statement and explains the changes. Use the generator to draft, then the review when you want it sharpened professionally.
Strengthen the statement
Have one positioning statement assessed, scored and professionally refined.
Submit the current wording and receive CIM alignment, category and customer-benefit analysis, differentiation and claim checks, a scored evaluation, one refined statement and one concise alternative.
Fixed fee£45
Submit a brief