Brand strategy for founders
Brand strategy for founders.
You run the business and you decide how it is positioned and marketed. You want clear advice at a price you can see, not a long agency pitch. Start with the smallest step that answers your question.
- Fees
- Fixed and published, from £45.
- Who you deal with
- One named consultant, from first call to final document.
- Reply
- Within one working day.
Not sure where you fit?
Tell us your situation in a few lines. We reply within one working day and say which first step fits, or whether we are the right people at all.
Fixed, published fees. Read the privacy notice.
Where are you now?
Start with the stage your business is at.
Most owners are in one of three places. Pick the one that sounds most like you.
Each stage has a smallest useful first step. You can start there and stop, or go further when the answer justifies it.
Not launched yet, or in your first year
Settle the offer before you pay for a website, a logo or ads.
At this stage the expensive mistakes come from building before the basics are clear: who you serve, what you offer and why someone should choose you. A small, fixed-fee step settles those first.
Smallest first steps
01Positioning Statement Review
Check your draft statement£4502Focus Consultation
One decision, one session£200Not ready to buy anything? Try the free positioning statement tool first.
Trading, but not enough of the right customers
Find the cause before you spend more.
When enquiries dry up, many owners blame search engines, social media or advertising. Often the cause is the offer or the message, and more spend will not fix either. We look at the evidence first.
Growing or established
Reset how you describe the business before it gets harder to explain.
As a business adds services and audiences, its message often blurs. Or marketing spend rises and results stay flat. These two services deal with each.
What usually prompts this
Does any of this sound familiar?
- You have just received a quote for a website or rebrand and are not sure it is the right spend.
- You have set a launch date and the message is still unclear.
- Enquiries have stalled for a quarter.
- A competitor suddenly looks more credible than you.
- You are adding a new service or audience.
- You are about to hire your first marketer or agency and need a clear brief to give them.
Why work with us
You deal with one named person, at a published price.
Nadine Benjamin, BA (Hons) Bus Mgt, ACIM, founder and lead consultant of Brand Strategy UK, brings 20 years of experience in branding and marketing. She is accountable for your work from the first conversation to the final document.
Every fee is on the services page, so you know the cost before you ask. We do not do design, website builds or social media posting. We are a strategy practice, and we tell you if what you need is something else.