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Self-audit

Brand Clarity Self-Audit Checklist

Thirty-two checks across your positioning, messaging, proof and consistency, so you can see where clarity is leaking.

These are the checks we run first when a founder asks why a brand is not landing. You run them yourself, against your own website and materials.

Price£35The total payable. We are not VAT registered, so we add no VAT.Buy the download, £35
Format
Fillable PDF, licensed for one business
Length
10 pages
Time needed
Under an hour, with your own website open beside it.
Inside
32 checks in four parts
See what is inside Preview three pages
Cover and an inside page of the Brand Clarity Self-Audit Checklist | Brand Strategy UK

Who it is for

Find the gaps before you spend more on marketing.

The checklist is for founders and small teams who want an honest reading of their brand as a stranger meets it. It needs no marketing qualification.

Use it when…

  • Your marketing is busy, but enquiries are thin and you are not sure why.
  • You want to find the gaps before you pay for more marketing or a redesign.
  • You have rewritten your website and want to test it against what a stranger reads.

Choose a service when…

  • You want your positioning and messaging judged against competitors and your market. The Brand Clarity Audit does that in writing.
  • You have one specific question about what you found. The Focus Consultation answers one defined question with a written recommendation.

What is inside

How the audit works: four parts, thirty-two checks.

01

Position

Eight checks on who you are for, what you compete against, and what you are prepared not to be.

02

Message

Eight checks on what your website and materials claim, and whether the claims inform or merely praise.

03

Proof

Eight checks on what a sceptical stranger could verify without taking your word for it.

04

Consistency

Eight checks on whether the same brand shows up on every surface a customer meets.

Contents

A 10-page fillable PDF with 6 text fields and 32 tick boxes.

Every box is a live field. Open the file in Adobe Acrobat Reader, which is free, and save as you go. Some browser and phone viewers lose typed answers when the file closes.

  1. 00How to use this checklist
  2. 01Position: who you are for, and against what
  3. 02Message: what your words claim
  4. 03Proof: what a stranger can verify
  5. 04Consistency: whether it holds everywhere
  6. 05Reading what you found

Preview

Look inside before you buy.

Three pages from the Brand Clarity Self-Audit Checklist, exactly as they appear in the PDF.

Page 2 of the Brand Clarity Self-Audit Checklist. The contents page and the four parts of the audit | Brand Strategy UK
Page 2. The contents page and the four parts of the audit.
Page 5 of the Brand Clarity Self-Audit Checklist. Part 02: the eight checks on what your words claim | Brand Strategy UK
Page 5. Part 02: the eight checks on what your words claim.
Page 8 of the Brand Clarity Self-Audit Checklist. Chapter 05: turning the unticked boxes into a fix list | Brand Strategy UK
Page 8. Chapter 05: turning the unticked boxes into a fix list.

What you get

One PDF, yours to keep, delivered by email.

What you get

  • The Brand Clarity Self-Audit Checklist as a 10-page fillable PDF, yours to keep.
  • A licence to use it in one business, your own. Please do not share, resell or publish it outside your business.

How it is delivered

  • We email your download link straight after payment.
  • The link works for 72 hours and up to five downloads. If it expires before you save your copy, you can ask for a fresh link.
  • At checkout, you ask us to supply the download straight away. You agree that your 14-day right to cancel ends once it is supplied.
  • Your rights if the file is faulty or not as described are not affected.
  • The price is the total payable. We are not VAT registered, so we add no VAT.

The fuller option

Want our independent judgement and a finished written document?

The Self-Audit Checklist sets out the steps to work through on your own. These services do the work with you, in writing, and end in a document you can act on.

Brand Clarity AuditFrom £750A written diagnosis of your positioning, messaging and proof against your market, with prioritised recommendations.View Brand Clarity Audit Focus Consultation£300One defined strategic question, answered with a clear written recommendation.View Focus Consultation

Common questions

Find answers about the Brand Clarity Self-Audit Checklist.

Who is the Brand Clarity Self-Audit Checklist for?

It is for founders and small teams who want to check their brand before spending more on marketing. You work through it with your own website, profiles and materials open beside it. No marketing qualification is needed.

What do I do with the gaps I find?

Chapter 05 turns the unticked boxes into a fix list: three gaps, in the order they cost you. Many fixes are within your own reach. If the gaps cluster in one part, the checklist points you to where the fix lives.

How is the Self-Audit Checklist delivered?

By email, straight after payment. Save your copy within 72 hours: the link allows up to five downloads, and you can ask for a fresh one if it expires. The file is yours to keep.

Can I use it in more than one business?

No. Each copy is licensed for use in one business, your own. You can print it and use it as often as you like for that business. For another business, please buy another copy.

Ready to start?

Work through the Brand Clarity Self-Audit Checklist at your own pace.

A 10-page fillable PDF: 32 checks in four parts.

Price£35The total payable. We are not VAT registered, so we add no VAT.Buy the download, £35