Focused analysis
A direct assessment of the single question, based on the submitted context and materials.
Focused advice
Focus Consultation
One defined strategic question. A clear written recommendation.
Bring us one defined brand or marketing question and receive a reasoned written recommendation within two working days.
Fee£200Selected named case-study partners: £100.
- Format
- Written consultation
- Focus
- One defined problem
- Delivery
- Within two working days
- Research
- Up to three named competitors
The decision
When one unresolved question is slowing everything else.
One clearly defined problem may only require a focused written recommendation.
This service suits businesses at any stage when one specific decision is blocking progress: a positioning line that might be wrong, an audience call nobody wants to own, a decision that keeps getting deferred because it feels bigger than it is. Left unresolved, that single question quietly stalls whatever depends on the answer.
The response becomes a decision document you can revisit, share with your team and use to brief future suppliers.
- Is our positioning line working?
- Which audience should we prioritise?
- How should we describe this offer?
- Is this a marketing or brand problem?
What you receive
A written recommendation with the reasoning and evidence made clear.
The response states what we recommend, why, which evidence was considered, the assumptions involved and the order in which to act.
Written recommendation
A clear answer to the question and the reasoning supporting that direction.
Market context
Baseline category and competitor context covering up to three named competitors.
Prioritised actions
A practical order of next steps, including any important assumptions or limitations.
Scope
A focused scope allows us to examine one question properly.
The boundary is what makes the consultation useful.
Included
- One clearly defined question
- Up to three named competitors
- Review of up to two pages or documents as context for the question
- Approximately 600–900 written words
- One clarifying round by email
Outside scope
- Customer interviews
- More than one question
- A line-by-line review or amendment brief for the submitted materials
- A full website or brand audit
- A complete positioning, brand or marketing strategy
- Multiple revisions
- Implementation
Process
Submit the question and relevant context, then receive our recommendation in writing.
Define the question
Complete the structured brief with the relevant context and materials.
We examine the problem
We assess the category, competitors and decision that best supports progress.
Receive the recommendation
Your written response is delivered within two working days of a complete brief.
Best fit
The right level of support when the problem is specific.
Choose Focus when…
- You can express the problem as one clear question.
- One decision is blocking progress.
- You want independent strategic judgement without a larger commitment.
- You value a written recommendation.
Choose broader support when…
- You cannot isolate the issue.
- Several parts of the brand are connected.
- You need a complete strategy document.
- You need wider research and development.
Other routes
When the issue needs a wider scope.
Named case-study partnership
The complete consultation at half the standard fee.
Case-study partner fee: £100. Standard fee: £200. This is a named, non-anonymised case-study partnership. The reduced rate reflects the participant’s agreement to be publicly identified and to provide the evidence needed to show the work credibly; the scope of the consultation itself is unchanged.
Selected partner fee£100Standard fee £200
What participation requires
- Honest and detailed written feedback after the consultation is delivered.
- One detailed written progress update within 60 days, where implementation has begun.
- Permission to publish a named case study covering the brief, the recommendation and reported progress.
- Permission to identify the business by name, display its logo and publish accurate attributed extracts from the feedback.
- A factual-accuracy review before publication. The case study will state that the reduced partner rate was provided.
Named evidence is essential
This partner rate is only suitable if your business can be publicly identified. The business name and logo will appear with the case study, together with the relevant commercial context and results needed to evidence the work. Information unrelated to the agreed case-study scope will remain confidential.
Apply for the partner rateApplications are assessed for suitability. The standard £200 Focus Consultation remains available where public identification is unsuitable.
Common questions
Focus Consultation, answered.
What do I get with a Focus Consultation?
A Focus Consultation answers one defined brand or marketing question in writing. You submit a short brief, and we return a considered written recommendation, with the reasoning behind it, within two working days. It is a fixed £200 and delivered remotely.
Is £200 the full price?
Yes. The Focus Consultation is a fixed £200, and that is the total payable. No VAT is added, as we are not VAT registered. You pay once, for one defined question answered in writing, with nothing further to pay for that consultation.
Is a Focus Consultation right for me?
A Focus Consultation suits you when one specific decision is blocking progress, a positioning, messaging or market question, and you want a strategist's judgement in writing rather than a full engagement. If the problem is broader, a Brand Clarity Audit or a bespoke engagement may fit better.
Is there a partner rate for the Focus Consultation?
Yes. Selected businesses that agree to a named, published case study pay £100 instead of £200. The scope is unchanged. Applications are assessed for suitability, and the standard fee remains available to any business that prefers not to be identified.
A focused next step
Bring the question blocking progress.
Complete one brief and we will return a written recommendation within two working days. The service is remote and self-contained.
Fixed fee£200
Submit a brief