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Workbook

Offer Packaging Workbook

Set out what you sell as clear offers: who each is for, what it includes, what it leaves out and how to describe it.

Most small businesses sell more than their customers can see. This workbook turns the work you already do into a few offers a buyer can understand and compare without asking first.

Price£75The total payable. We are not VAT registered, so we add no VAT.Buy the download, £75
Format
Fillable PDF, licensed for one business
Length
33 pages
Time needed
Three hours, across two sittings.
Inside
10 outputs in four parts
See what is inside Preview three pages
Cover and an inside page of the Offer Packaging Workbook | Brand Strategy UK

Who it is for

Turn what you already do into offers a buyer can choose.

The workbook is for service businesses whose website lists services but leaves scope and price unclear. It packages what you already sell; it does not invent new services.

Use it when…

  • Your website lists services, but no offers a buyer could choose between.
  • Scope is agreed in conversation and never written down.
  • The price appears only after a buyer asks.

Choose a service when…

  • You have one defined question about your offers, such as which one to lead with. The Focus Consultation answers it with a written recommendation.
  • You are not sure who the business is for. Start with the Positioning Workbook, because offers packaged for everyone persuade nobody.

What is inside

How this workbook works: four moves, ten outputs.

01

Inventory

Chapters 01 and 02: everything you sell, grouped into a few offers. About 40 minutes.

02

Scope

Chapters 03 to 05: who each offer is for, what it includes and leaves out, and what the buyer gets. About 60 minutes.

03

Price and path

Chapters 06 and 07: how the price is shown, and the route from a first purchase to the next. About 40 minutes.

04

Words

Chapters 08 to 11: names, one-sentence descriptions, the page check and the offer sheet. About 40 minutes.

Contents

A 33-page fillable PDF with 29 text fields and 56 tick boxes.

Every box is a live field. Open the file in Adobe Acrobat Reader, which is free, and save as you go. Some browser and phone viewers lose typed answers when the file closes.

  1. 00How to use this workbook
  2. 01What you sell now
  3. 02Group the work into offers
  4. 03Who each offer is for
  5. 04What it includes, and what it leaves out
  6. 05The outcome and the deliverable
  7. 06Showing the price
  8. 07The first purchase and the path between offers
  9. 08Naming and describing each offer
  10. 09Test the offer page
  11. 10The offer sheet
  12. 11Where this goes next
  13. AWorking sheets

Preview

Look inside before you buy.

Three pages from the Offer Packaging Workbook, exactly as they appear in the PDF.

Page 2 of the Offer Packaging Workbook. The contents page and the four moves of the method | Brand Strategy UK
Page 2. The contents page and the four moves of the method.
Page 15 of the Offer Packaging Workbook. Chapter 05: naming the outcome and the deliverable | Brand Strategy UK
Page 15. Chapter 05: naming the outcome and the deliverable.
Page 18 of the Offer Packaging Workbook. Chapter 06: showing the price | Brand Strategy UK
Page 18. Chapter 06: showing the price.

What you get

One PDF, yours to keep, delivered by email.

What you get

  • The Offer Packaging Workbook as a 33-page fillable PDF, yours to keep.
  • A licence to use it in one business, your own. Please do not share, resell or publish it outside your business.

How it is delivered

  • We email your download link straight after payment.
  • The link works for 72 hours and up to five downloads. If it expires before you save your copy, you can ask for a fresh link.
  • At checkout, you ask us to supply the download straight away. You agree that your 14-day right to cancel ends once it is supplied.
  • Your rights if the file is faulty or not as described are not affected.
  • The price is the total payable. We are not VAT registered, so we add no VAT.

The fuller option

Want our independent judgement and a finished written document?

The Offer Packaging Workbook sets out the steps to work through on your own. These services do the work with you, in writing, and end in a document you can act on.

Focus Consultation£300One defined strategic question, answered with a clear written recommendation.View Focus Consultation

Common questions

Find answers about the Offer Packaging Workbook.

Will the workbook set my prices?

No. Chapter 06 is about how the price is presented, not what it should be. Setting the price is a commercial decision that depends on your costs, your market and your position.

How is the Offer Packaging Workbook delivered?

By email, straight after payment. Save your copy within 72 hours: the link allows up to five downloads, and you can ask for a fresh one if it expires. The file is yours to keep.

Can I use it in more than one business?

No. Each copy is licensed for use in one business, your own. You can print it and use it as often as you like for that business. For another business, please buy another copy.

Ready to start?

Work through the Offer Packaging Workbook at your own pace.

A 33-page fillable PDF: 10 outputs in four parts.

Price£75The total payable. We are not VAT registered, so we add no VAT.Buy the download, £75