Terms of business

These terms

These terms of business apply to all engagements between Brand Strategy UK ("we", "us") and the client ("you"), and form part of any proposal, statement of work or engagement letter we issue. By instructing us, you agree to these terms.

Most clients buy in the course of their own business, and these terms are written on that basis. If you are buying as a consumer, wholly or mainly for purposes outside your trade, business, craft or profession, you have additional statutory rights that these terms cannot remove; the section headed “If you are buying as a consumer” applies to you and takes precedence over anything inconsistent with it.

Who you are contracting with

Brand Strategy UK is the trading name of Nadine Benjamin, ACIM, a sole trader established in England. There is no company registration number. We are not registered for VAT. For ordinary enquiries and written notices, email us; for data protection matters, email our data protection contact. A postal correspondence address is provided on request, by return within one working day.

Services

Services are provided as set out in the relevant proposal or engagement letter, which confirms scope, deliverables, fees and timeline. Fixed-fee services, including the Focus Consultation, are provided at the fee confirmed at booking. All consultancy is delivered digitally through structured briefs, written consultation, shared documents and project workspaces. Scheduled meetings, in person, by telephone or by video, are not part of an engagement unless separately agreed in writing.

We give brand and marketing strategy advice. We do not give legal, financial, tax, regulatory or accounting advice, and nothing in a deliverable should be treated as such. Where a recommendation has legal, tax or regulatory consequences, take your own professional advice before acting.

Working days and turnaround

Turnaround times, including the one working day response to enquiries and any timescale stated for a fixed-fee service, are counted in working days, Monday to Friday, excluding weekends and public holidays in England and Wales. Weekend or expedited work can be arranged by separate agreement and incurs an additional charge, agreed in advance and never applied without your prior agreement. We are willing to accommodate your timezone by agreement.

Language and translations

All communication, consultation and deliverables are provided in English. On request we can arrange a written translation of a deliverable. Any translation is provided for convenience only; the English-language version is definitive and governs, and we accept no liability for errors or loss arising from reliance on a translated document.

Fees, tax and payment

Fees are as set out in the relevant proposal or invoice. Prices published on this website are in pounds sterling and are the total payable: we are not VAT registered, so no VAT or other tax is added, and there are no booking fees, card fees or other mandatory additions. Fixed fees for the Focus Consultation (£200), Strategic Draft Review (£250), Brand Clarity Audit (£300), Competitor Landscape Review (£500) and Positioning Statement Review (£45), and for the downloadable resources, are the whole price.

A £150 named case-study partner rate for the Brand Clarity Audit may be offered in writing to selected applicants under separate participation terms; it is not automatically available. Prices shown as “from” a figure, for Audience Segmentation & Targeting, Brand Positioning, Marketing Strategy, Brand Strategy and the Brand Application & Governance add-on, are genuine starting prices; the final fee is scoped individually and confirmed in a written proposal before any commitment.

There are no subscriptions and no recurring charges. Unless otherwise agreed in writing, invoices are payable within 14 days of the invoice date. We may charge interest on overdue invoices under the Late Payment of Commercial Debts (Interest) Act 1998, which applies to business-to-business contracts only.

Cancellation and refunds (business clients)

Either party may cancel a scheduled engagement with reasonable notice, as set out in the relevant proposal. Fees for work already carried out remain payable.

Fixed fees are payable in advance. Because deliverables are prepared specifically for you and delivered digitally, fees are non-refundable once work on a deliverable has begun. Downloadable resources are non-refundable once accessed or downloaded.

If a completed deliverable does not meet the scope agreed in the brief, raise this in writing within seven days of delivery and we will revise it once, at no further charge, to bring it in line with the brief. This does not extend to changes of scope, new requirements, or a preference for a different recommendation where the original is sound.

If you are buying as a consumer

This section sets out rights given to you by the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. Nothing elsewhere in these terms limits them.

Your right to cancel. Because you are buying at a distance, you have 14 days from the day the contract is made to cancel without giving a reason. To cancel, tell us in writing before the period ends. You may use this wording: “To Brand Strategy UK: I hereby give notice that I cancel my contract for the supply of the following service or digital content: [name], ordered on [date]. My name: [name]. My address: [address]. Date: [date].”

Refunds on cancellation. If you cancel in time, we will refund all payments received from you without undue delay and within 14 days of being told, using the same means of payment.

Where the right to cancel ends early. For a service, if you expressly ask us to begin within the 14 days and the service is then fully performed, you lose the right to cancel; if you cancel after work has begun but before it is complete, you pay a proportionate amount for what has been supplied. For digital content, if you expressly consent to immediate supply and acknowledge that you lose the right to cancel, the right ends once supply begins. We will ask for that agreement clearly and keep a record of it, and will not start within the period without it.

Your rights if something is wrong. We must supply services with reasonable care and skill, and digital content that is of satisfactory quality, fit for purpose and as described. If not, you are entitled to have the service put right or the price reduced, or for digital content to a repair, replacement or price reduction, and in some cases a refund. These rights are in addition to the seven-day revision undertaking and are not limited to seven days.

Complaints. Raise any complaint by email. We will acknowledge it within five working days and respond substantively within 20 working days. We are not a member of an alternative dispute resolution scheme; if a complaint cannot be resolved you may take the matter to court.

Confidentiality

Both parties keep confidential any non-public information disclosed in the course of an engagement, except material expressly agreed for publication under a named case-study partnership. A mutual non-disclosure agreement is available on request and, where signed, takes precedence over this clause for that engagement.

Personal data

Each party is a separate controller of the personal data it holds about the other’s staff and contacts for managing the engagement. Where we process personal data on your behalf and on your instructions, for example customer research or feedback supplied for analysis, we do so as processor, and we will agree written terms meeting Article 28 of UK GDPR before any such material is supplied. Our privacy notice describes how we handle personal data, including our use of AI tools and service providers.

Use of artificial intelligence

We use AI tools, including Anthropic’s Claude, to help draft, structure, research and check material. Every deliverable is the lead consultant’s own work and judgement, reviewed before it is issued; AI is never the author of a recommendation. If you would prefer that your confidential material is not processed by an AI provider, say so in writing at the outset and we will confirm what we can accommodate.

Intellectual property

Strategic frameworks, documents and materials developed during an engagement are licensed for your use, across your organisation and with any suppliers you appoint, once fees are paid in full. We retain ownership of our underlying methods, templates and pre-existing intellectual property. Downloadable resources are licensed to the buyer for use in one business, their own. The licence does not permit sharing or reselling the file, redistributing it inside a membership or course, publishing any part of it, or using its text to train an AI system.

Testimonials and case studies

Outside a named case-study partnership, we will not name you, quote you or publish a case study about the engagement without your prior written permission. For a selected Brand Clarity Audit case-study partner, named publication is a condition of the reduced £150 fee and is confirmed in separate written participation terms before work starts. You review the draft for factual accuracy before publication, and the case study states that a reduced partner rate was provided. Feedback is never required to be positive and is not edited in a way that changes its meaning.

Claims in deliverables

A deliverable may contain or recommend statements about your business, its products, its performance or its environmental, sustainability or social practices. We write those from the information you supply and do not independently audit or verify it. You remain responsible for the accuracy of what you supply, for holding evidence to substantiate any claim, and for ensuring its use complies with the advertising and consumer protection rules that apply to your sector. Nothing here limits our obligation to act with reasonable care and skill.

Liability

We provide strategic advice in good faith, based on the information you supply. For business clients, our liability for any claim arising from an engagement is limited to the fees paid for that engagement. Nothing in these terms excludes or limits liability that cannot lawfully be excluded, including for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or a consumer’s statutory rights.

Governing law

These terms are governed by the laws of England and Wales, and disputes are subject to the exclusive jurisdiction of the courts of England and Wales. If you are a consumer resident elsewhere in the United Kingdom, you may bring proceedings in the courts of the part of the United Kingdom in which you live.