Brand Strategy UK
Submit a brief
Home›Resources›90-Day Marketing Plan Workbook

Workbook

90-Day Marketing Plan Workbook

Turn an agreed position into a focused plan: one objective, one audience, two channels, and the weekly actions for the next three months.

Most small-business marketing plans fail in the same way: too many channels, no number to aim at and no time set aside. This workbook makes the few choices that matter and writes them into thirteen weeks.

Price£75The total payable. We are not VAT registered, so we add no VAT.Buy the download, £75
Format
Fillable PDF, licensed for one business
Length
36 pages
Time needed
Three to four hours to plan, then about fifteen minutes a week.
Inside
11 outputs in four parts
See what is inside Preview three pages
Cover and an inside page of the 90-Day Marketing Plan Workbook | Brand Strategy UK

Who it is for

Choose less, write it into thirteen weeks, and keep to it.

The workbook is for founders and small teams who know who they serve and now need a plan they will follow. It asks you to choose less than feels comfortable, on purpose.

Use it when…

  • You know who you are for, and now need a plan you will actually follow.
  • Your effort is spread across too many channels, and nothing is counted.
  • You want reviews at 30, 60 and 90 days set before you start.

Choose a service when…

  • You need audience priorities, channel roles and a measurement framework built on evidence. Marketing Strategy is the fuller option.
  • You cannot yet say who you are for and why they should choose you. Start with the Positioning Workbook.

What is inside

How this workbook works: four moves, eleven outputs.

01

Foundations

Chapters 01 to 03: position, one countable objective, one audience. About 60 minutes.

02

Choices

Chapters 04 to 06: two channels, the offer and its next step, a content list. About 75 minutes.

03

The plan

Chapters 07 and 08: your hours and cash, and thirteen weeks of actions. About 45 minutes.

04

Discipline

Chapters 09 to 12: measures, reviews and the one-page plan. About 30 minutes, then fifteen minutes a week.

Contents

A 36-page fillable PDF with 65 text fields and 57 tick boxes.

Every box is a live field. Open the file in Adobe Acrobat Reader, which is free, and save as you go. Some browser and phone viewers lose typed answers when the file closes.

  1. 00How to use this workbook
  2. 01The position you are marketing
  3. 02One objective you can count
  4. 03The audience, and where they look
  5. 04Two channels, one job each
  6. 05The offer and the next step
  7. 06A content plan from buyer questions
  8. 07Time and budget
  9. 08The thirteen-week action plan
  10. 09Measures
  11. 10Reviews at 30, 60 and 90 days
  12. 11The one-page plan
  13. 12Where this goes next
  14. AWorking sheets

Preview

Look inside before you buy.

Three pages from the 90-Day Marketing Plan Workbook, exactly as they appear in the PDF.

Page 2 of the 90-Day Marketing Plan Workbook. The contents page and the four moves of the plan | Brand Strategy UK
Page 2. The contents page and the four moves of the plan.
Page 22 of the 90-Day Marketing Plan Workbook. Chapter 08: writing the thirteen-week action plan | Brand Strategy UK
Page 22. Chapter 08: writing the thirteen-week action plan.
Page 30 of the 90-Day Marketing Plan Workbook. Chapter 11: the one-page plan you keep open each week | Brand Strategy UK
Page 30. Chapter 11: the one-page plan you keep open each week.

What you get

One PDF, yours to keep, delivered by email.

What you get

  • The 90-Day Marketing Plan Workbook as a 36-page fillable PDF, yours to keep.
  • A licence to use it in one business, your own. Please do not share, resell or publish it outside your business.

How it is delivered

  • We email your download link straight after payment.
  • The link works for 72 hours and up to five downloads. If it expires before you save your copy, you can ask for a fresh link.
  • At checkout, you ask us to supply the download straight away. You agree that your 14-day right to cancel ends once it is supplied.
  • Your rights if the file is faulty or not as described are not affected.
  • The price is the total payable. We are not VAT registered, so we add no VAT.

The fuller option

Want our independent judgement and a finished written document?

The 90-Day Marketing Plan Workbook sets out the steps to work through on your own. These services do the work with you, in writing, and end in a document you can act on.

Marketing StrategyFrom £3,000 for founders, from £4,500 for SMEsObjectives, audience priorities, channel roles, an implementation sequence and a measurement framework.View Marketing Strategy

Common questions

Find answers about the 90-Day Marketing Plan Workbook.

Why only two channels?

Small businesses rarely fail at marketing for lack of ideas. They fail because effort is spread across too many channels and nothing is counted. Two channels, worked steadily for ninety days, show which one is worth keeping.

How is the 90-Day Marketing Plan Workbook delivered?

By email, straight after payment. Save your copy within 72 hours: the link allows up to five downloads, and you can ask for a fresh one if it expires. The file is yours to keep.

Can I use it in more than one business?

No. Each copy is licensed for use in one business, your own. You can print it and use it as often as you like for that business. For another business, please buy another copy.

Ready to start?

Work through the 90-Day Marketing Plan Workbook at your own pace.

A 36-page fillable PDF: 11 outputs in four parts.

Price£75The total payable. We are not VAT registered, so we add no VAT.Buy the download, £75