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Tracker

Marketing Measures Tracker

Five counts from enquiry to win, recorded once a week for thirteen weeks and reviewed at the end of the quarter.

Many small businesses know their follower count but not how many enquiries came in last month. This tracker records the counts that show whether marketing brings the work you want.

Price£35The total payable. We are not VAT registered, so we add no VAT.Buy the download, £35
Format
Fillable PDF, licensed for one business
Length
19 pages
Time needed
Thirty minutes to set up, then ten minutes every Friday.
Inside
Five counts, thirteen weeks
See what is inside Preview three pages
Cover and an inside page of the Marketing Measures Tracker | Brand Strategy UK

Who it is for

Count the figures that show whether marketing brings work.

The tracker is for small businesses that want a weekly view of enquiries, written briefs, proposals sent, wins and revenue won. Every figure comes from your own records.

Use it when…

  • You cannot say how many enquiries, proposals and wins you had last quarter.
  • You are running a 90-day plan and want figures for the review.
  • You want to see where buyers drop away between first contact and payment.

Choose a service when…

  • The counts are flat or falling, and the cause is upstream: the audience, the offer or the position. Marketing Strategy sets objectives, priorities and a measurement framework with you.

What is inside

How the tracker works: choose, set up, track, review.

01

Choose

Chapter 01: the five counts, what each one means and where you read it. About ten minutes.

02

Set up

Chapter 02: your objective, your starting figures and where each count comes from. About twenty minutes.

03

Track

Chapter 03: one row a week for thirteen weeks, with a line on what you changed. Ten minutes every Friday.

04

Review

Chapter 04: the quarter’s totals, what moved, what to keep and what to stop. About forty-five minutes.

Contents

A 19-page fillable PDF with 96 text fields.

Every box is a live field. Open the file in Adobe Acrobat Reader, which is free, and save as you go. Some browser and phone viewers lose typed answers when the file closes.

  1. 00How to use this tracker
  2. 01The five counts
  3. 02Setting up
  4. 03Weeks 1 to 13
  5. 04The quarterly review
  6. 05Where this goes next

Preview

Look inside before you buy.

Three pages from the Marketing Measures Tracker, exactly as they appear in the PDF.

Page 2 of the Marketing Measures Tracker. The contents page and how the tracker works | Brand Strategy UK
Page 2. The contents page and how the tracker works.
Page 5 of the Marketing Measures Tracker. Chapter 01: the five counts, in the order a buyer moves through them | Brand Strategy UK
Page 5. Chapter 01: the five counts, in the order a buyer moves through them.
Page 11 of the Marketing Measures Tracker. Chapter 03: weekly rows, each with a line on what you changed | Brand Strategy UK
Page 11. Chapter 03: weekly rows, each with a line on what you changed.

What you get

One PDF, yours to keep, delivered by email.

What you get

  • The Marketing Measures Tracker as a 19-page fillable PDF, yours to keep.
  • A licence to use it in one business, your own. Please do not share, resell or publish it outside your business.

How it is delivered

  • We email your download link straight after payment.
  • The link works for 72 hours and up to five downloads. If it expires before you save your copy, you can ask for a fresh link.
  • At checkout, you ask us to supply the download straight away. You agree that your 14-day right to cancel ends once it is supplied.
  • Your rights if the file is faulty or not as described are not affected.
  • The price is the total payable. We are not VAT registered, so we add no VAT.

The fuller option

Want our independent judgement and a finished written document?

The Marketing Measures Tracker sets out the steps to work through on your own. These services do the work with you, in writing, and end in a document you can act on.

Marketing StrategyFrom £3,000 for founders, from £4,500 for SMEsObjectives, audience priorities, channel roles, an implementation sequence and a measurement framework.View Marketing Strategy

Common questions

Find answers about the Marketing Measures Tracker.

Does the tracker hold customer details?

No. You record counts only. Names and contact details stay in your inbox, not in the file.

Do I need the 90-Day Marketing Plan Workbook as well?

No. The tracker works on its own. It is built to sit beside the workbook: the workbook sets the plan, and the tracker records whether it is working, week by week.

How is the Marketing Measures Tracker delivered?

By email, straight after payment. Save your copy within 72 hours: the link allows up to five downloads, and you can ask for a fresh one if it expires. The file is yours to keep.

Can I use it in more than one business?

No. Each copy is licensed for use in one business, your own. You can print it and use it as often as you like for that business. For another business, please buy another copy.

Ready to start?

Work through the Marketing Measures Tracker at your own pace.

A 19-page fillable PDF: five counts, thirteen weeks.

Price£35The total payable. We are not VAT registered, so we add no VAT.Buy the download, £35