Tell us what needs to change.

A focused review of an existing positioning statement and the claims behind it.

One clearly defined brand or marketing question for a written recommendation.

Review existing strategic material before using or circulating it.

Diagnose where the current positioning and presentation are losing clarity.

A bounded assessment of alternatives in a defined market.

Choose which customers to prioritise using the evidence the business holds.

Define the category, customer, value and credible difference.

Set focused marketing priorities against business goals and available resources.

Build a usable strategic foundation for the business, its message and its future.

For a clear audience and position that needs a focused strategic foundation, without commissioning the full Brand Strategy.

Tell us whether the strategy is being developed here or was made elsewhere. We will confirm the appropriate scope and fee in writing.

Describe the decision in your own words. We will suggest a proportionate starting point.