Strategic integrity check
Whether the draft reflects a coherent objective, audience, proposition and position.
Strategic review
Strategic Draft Review
Independent scrutiny before you commit to the draft.
We independently review brand, positioning or marketing material written by you, your team, a supplier or with AI. You receive a clear assessment of what is credible, unclear, generic or incomplete before relying on it.
Fee£250Selected named case-study partners: £125.
- Format
- Written review
- Input
- Existing material from any source
- Delivery
- Within three working days
- Outcome
- A prioritised review and amendment brief
The decision
A polished draft can still rest on weak strategic assumptions.
A document can be fluent, professional and internally consistent while still misrepresenting the audience, proposition or market position it is meant to support.
We assess the strength of the thinking and evidence, regardless of how the draft was produced. Material written by a founder, employee, supplier or AI tool can all carry untested assumptions, generic claims or gaps between what the business means and what the reader will understand.
This review examines the strategic logic and the way it has been expressed. It identifies what can remain, what needs clarification and what requires further work before use.
- Does the material reflect the business accurately?
- Are the central claims clear and supportable?
- Could a credible competitor make the same claims?
- What needs attention before the draft is used?
What you receive
A structured strategic assessment.
We identify what you can retain, what requires clarification and which amendments should take priority.
Clarity and consistency review
Where the meaning is unclear, contradictory, overstated or open to misinterpretation.
Market and differentiation check
Whether the central claims are credible and sufficiently distinct from the category.
Prioritised amendment brief
A ranked explanation of what to retain, revise, remove or develop further.
Scope
A professional review of existing strategic material.
Suitable for material produced internally, by an external supplier or with AI, provided there is a substantive draft to assess.
Included
- One consolidated review of up to two related documents or pages
- A concise business, audience and intended-use brief
- Written assessment covering strategic integrity, clarity, market fit and differentiation
- A prioritised amendment brief you can use internally or with the original writer
Outside scope
- Rewriting or supplying a replacement draft
- Creating a new brand, positioning or marketing strategy
- Primary customer research or an extended competitor study
- Legal, regulatory or technical verification
- Multiple review rounds
Process
We complete the review entirely in writing within three working days.
Provide the material
Submit the draft with brief context on the business, intended audience, purpose and where it will be used.
We assess the strategy and expression
We review the material for coherence, accuracy of representation, clarity, market fit and differentiation.
Receive the written review
Your assessment and prioritised amendment brief are delivered within three working days.
Best fit
Right when substantive material already exists and needs an independent strategic check.
Choose Strategic Draft Review when…
- You have an existing brand, positioning or marketing draft.
- The material was written by you, your team, a supplier or with AI.
- You need an independent assessment before publishing, briefing or investing further.
- You want a prioritised amendment brief rather than a rewrite.
Choose broader support when…
- There is no substantive draft to review.
- The underlying positioning or strategy has not been decided.
- The work requires primary research or a wider diagnostic.
- You need replacement copy or a complete strategy developed.
Other routes
When the fix needs to go further than a review.
Named case-study partnership
The complete review at half the standard fee.
Case-study partner fee: £125. Standard fee: £250. This is a named, non-anonymised case-study partnership. The reduced rate reflects the participant’s agreement to be publicly identified and to provide the evidence needed to show the work credibly; the scope of the review itself is unchanged.
Selected partner fee£125Standard fee £250
What participation requires
- Honest and detailed written feedback after the review is delivered.
- One detailed written progress update within 60 days, where implementation has begun.
- Permission to publish a named case study covering the brief, the review and reported progress.
- Permission to identify the business by name, display its logo and publish accurate attributed extracts from the feedback.
- A factual-accuracy review before publication. The case study will state that the reduced partner rate was provided.
Named evidence is essential
This partner rate is only suitable if your business can be publicly identified. The business name and logo will appear with the case study, together with the relevant commercial context and results needed to evidence the work. Information unrelated to the agreed case-study scope will remain confidential.
Apply for the partner rateApplications are assessed for suitability. The standard £250 Strategic Draft Review remains available where public identification is unsuitable.
Common questions
The Strategic Draft Review, answered.
What is a Strategic Draft Review?
A Strategic Draft Review is an independent written review of brand or marketing material you have already drafted, often with AI. We assess what is right, what is generic, what is missing and what to fix first, against a professional standard. It is a fixed £250, delivered remotely.
Is £250 the total?
Yes. The Strategic Draft Review is a fixed £250, and that is the total payable. No VAT is added, as we are not VAT registered. It reviews the material you supply rather than researching or rewriting it from scratch, which keeps the fee fixed.
Will you rewrite my draft for me?
No. A Strategic Draft Review gives you an expert written assessment and clear direction on what to change and why, so you can improve the draft yourself or brief someone to. If you would rather the positioning were built from the ground up, Brand Positioning is the better route.
Is there a partner rate for the Strategic Draft Review?
Yes. Selected businesses that agree to a named, published case study pay £125 instead of £250. The scope is unchanged. Applications are assessed for suitability, and the standard fee remains available to any business that prefers not to be identified.
Independent review before you rely on the draft
Review the draft before you rely on it.
Provide the existing material and receive a written strategic assessment with a prioritised amendment brief within three working days.
Fixed fee£250
Submit a brief