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Prompt pack

Brand Strategy AI Prompt Pack

Thirty-six working prompts for positioning, messaging, competitor and audience work, each with the checks to run before you trust the answer.

AI assistants make strategy documents quick to draft, but the judgement stays with you. Under each prompt are the checks that show where its answer usually goes wrong.

Price£50The total payable. We are not VAT registered, so we add no VAT.Buy the download, £50
Format
PDF, licensed for one business
Length
30 pages
Time needed
Four working sessions. Take the prompts in any order; take the checks every time.
Inside
36 prompts in four chapters
See what is inside Preview three pages
Cover and an inside page of the Brand Strategy AI Prompt Pack | Brand Strategy UK

Who it is for

Get better first drafts from AI, and know where they break.

The pack is for founders who already use an AI assistant and want strategy drafts they can rely on. Every prompt names what to paste in, what to expect back and what to check.

Use it when…

  • You use an AI assistant and want stronger first drafts of strategy work.
  • You want a structured way to draft positioning statements, messages or audience profiles.
  • You are ready to check every answer against your own facts before you use it.

What is inside

Four chapters of nine prompts.

Every prompt works the same way: brief, run, check, decide. You paste your facts into the bracketed slots, run the prompt, work through the checks and keep only what holds.

01

Positioning prompts

Nine prompts that read the position you have, draft the one you want, and test whether it would survive a sceptical customer.

02

Messaging prompts

Nine prompts that turn a settled position into the words customers meet: the homepage, the one-liner, the about page and the claims you can defend.

03

Competitor prompts

Nine prompts that read your competitors the way a buyer does: what they claim, what they charge, what their customers say, and where the ground is unclaimed.

04

Audience prompts

Nine prompts that take you from everyone you could serve to the one group you will build for, in their words, with the cost of the choice written down.

Contents

A 30-page PDF to read and copy from.

The prompts work in any capable AI assistant, such as ChatGPT, Claude, Gemini or Copilot. Keep anything confidential, or anything that belongs to a client, out of the assistant.

  1. 00How to use this pack
  2. 01Positioning prompts
  3. 02Messaging prompts
  4. 03Competitor prompts
  5. 04Audience prompts
  6. 05When you want a human check

Preview

Look inside before you buy.

Three pages from the Brand Strategy AI Prompt Pack, exactly as they appear in the PDF.

Page 2 of the Brand Strategy AI Prompt Pack. The contents page and how every prompt works | Brand Strategy UK
Page 2. The contents page and how every prompt works.
Page 7 of the Brand Strategy AI Prompt Pack. Prompt P02: drafting candidate positioning statements, with its checks | Brand Strategy UK
Page 7. Prompt P02: drafting candidate positioning statements, with its checks.
Page 27 of the Brand Strategy AI Prompt Pack. Prompt P33: comparing audience segments on five criteria | Brand Strategy UK
Page 27. Prompt P33: comparing audience segments on five criteria.

What you get

One PDF, yours to keep, delivered by email.

What you get

  • The Brand Strategy AI Prompt Pack as a 30-page PDF, yours to keep.
  • A licence to use it in one business, your own. Please do not share, resell or publish it outside your business.

How it is delivered

  • We email your download link straight after payment.
  • The link works for 72 hours and up to five downloads. If it expires before you save your copy, you can ask for a fresh link.
  • At checkout, you ask us to supply the download straight away. You agree that your 14-day right to cancel ends once it is supplied.
  • Your rights if the file is faulty or not as described are not affected.
  • The price is the total payable. We are not VAT registered, so we add no VAT.

The fuller option

Want our independent judgement and a finished written document?

The Brand Strategy AI Prompt Pack sets out the steps to work through on your own. These services do the work with you, in writing, and end in a document you can act on.

Strategic Draft ReviewFrom £500An independent written review of a draft you have made, with the changes listed in priority order.View Strategic Draft Review Competitor Landscape Review£2,250A structured comparison of up to five competitors, alternatives or substitutes, and what each means for your strategy.View Competitor Landscape Review Audience Segmentation & TargetingFrom £1,750Evidence-led audience segments, which to prioritise, and what that means for offers, messages and channels.View Audience Segmentation & Targeting Brand StrategyFrom £4,250 for founders, from £6,500 for SMEsA complete brand strategy covering purpose, audience, proposition, positioning, personality and narrative.View Brand Strategy

Common questions

Find answers about the Brand Strategy AI Prompt Pack.

Which AI assistants do the prompts work with?

They work in any capable assistant, such as ChatGPT, Claude, Gemini or Copilot. Run one prompt per message and paste in everything it asks for, rather than relying on the assistant’s memory of an earlier answer.

Is the prompt pack a fillable PDF?

No. The pack is a PDF to read and copy from. You copy each prompt into your AI assistant and replace the words in square brackets with your own facts.

How is the Brand Strategy AI Prompt Pack delivered?

By email, straight after payment. Save your copy within 72 hours: the link allows up to five downloads, and you can ask for a fresh one if it expires. The file is yours to keep.

Can I use it in more than one business?

No. Each copy is licensed for use in one business, your own. You can print it and use it as often as you like for that business. For another business, please buy another copy.

Ready to start?

Work through the Brand Strategy AI Prompt Pack at your own pace.

A 30-page PDF: 36 prompts in four chapters.

Price£50The total payable. We are not VAT registered, so we add no VAT.Buy the download, £50