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Workbook

Competitor Positioning Workbook

Compare how competitors describe themselves, find the space nobody is claiming and choose where you stand, using their own words as the evidence.

Most founders know their competitors by name and reputation. Few have read, side by side, what each one claims. This workbook makes that comparison and turns it into a decision.

Price£75The total payable. We are not VAT registered, so we add no VAT.Buy the download, £75
Format
Fillable PDF, licensed for one business
Length
33 pages
Time needed
Three to four hours, across two sittings, with each competitor’s website open.
Inside
10 decisions in four parts
See what is inside Preview three pages
Cover and an inside page of the Competitor Positioning Workbook | Brand Strategy UK

Who it is for

Read the field side by side, then choose where you stand.

The workbook is for founders who keep hearing that they sound like everyone else. It works from what competitors publish about themselves, not from memory.

Use it when…

  • Customers tell you that you sound like everyone else.
  • You want to compare up to five competitors and alternatives fairly.
  • You need to choose where you stand before you rewrite your homepage.

Choose a service when…

  • You want an outside reading of the field, without your own position colouring it. The Competitor Landscape Review gives you that in writing.
  • You want the comparison turned into a defensible position with us. Brand Positioning is the fuller option.

What is inside

How this workbook works: four moves, ten decisions.

01

Choose

Chapters 01 and 02: up to five competitors and alternatives, and the rules that keep the comparison fair. About 30 minutes.

02

Record

Chapter 03: what each one says about itself, copied from its own pages. About 60 to 90 minutes.

03

Compare

Chapters 04 to 06: who claims what, the words everyone shares, and the map that shows the gaps. About 60 minutes.

04

Stand

Chapters 07 to 10: the unclaimed ground, whether customers value it, and the position you choose. About 45 minutes.

Contents

A 33-page fillable PDF with 39 text fields and 77 tick boxes.

Every box is a live field. Open the file in Adobe Acrobat Reader, which is free, and save as you go. Some browser and phone viewers lose typed answers when the file closes.

  1. 00How to use this workbook
  2. 01Who you are really up against
  3. 02Rules for a fair comparison
  4. 03In their own words
  5. 04The claims grid
  6. 05The words everyone uses
  7. 06The positioning map
  8. 07The unclaimed ground
  9. 08Testing whether it matters
  10. 09Where you stand
  11. 10Your competitor sheet
  12. 11Where this goes next

Preview

Look inside before you buy.

Three pages from the Competitor Positioning Workbook, exactly as they appear in the PDF.

Page 2 of the Competitor Positioning Workbook. The contents page and the four moves of the method | Brand Strategy UK
Page 2. The contents page and the four moves of the method.
Page 12 of the Competitor Positioning Workbook. Chapter 03: recording one competitor’s headline, claims and proof | Brand Strategy UK
Page 12. Chapter 03: recording one competitor’s headline, claims and proof.
Page 20 of the Competitor Positioning Workbook. Chapter 06: choosing the axes of the positioning map | Brand Strategy UK
Page 20. Chapter 06: choosing the axes of the positioning map.

What you get

One PDF, yours to keep, delivered by email.

What you get

  • The Competitor Positioning Workbook as a 33-page fillable PDF, yours to keep.
  • A licence to use it in one business, your own. Please do not share, resell or publish it outside your business.

How it is delivered

  • We email your download link straight after payment.
  • The link works for 72 hours and up to five downloads. If it expires before you save your copy, you can ask for a fresh link.
  • At checkout, you ask us to supply the download straight away. You agree that your 14-day right to cancel ends once it is supplied.
  • Your rights if the file is faulty or not as described are not affected.
  • The price is the total payable. We are not VAT registered, so we add no VAT.

The fuller option

Want our independent judgement and a finished written document?

The Competitor Positioning Workbook sets out the steps to work through on your own. These services do the work with you, in writing, and end in a document you can act on.

Competitor Landscape Review£2,250A structured comparison of up to five competitors, alternatives or substitutes, and what each means for your strategy.View Competitor Landscape Review Brand PositioningFrom £2,500 for founders, from £3,500 for SMEsA defensible market position, value proposition and messaging pillars.View Brand Positioning

Common questions

Find answers about the Competitor Positioning Workbook.

How is this different from the Positioning Workbook?

In the Positioning Workbook you name your real alternatives. This workbook goes further. You read what each competitor says about itself, in its own words, and map where the ground is unclaimed.

How is the Competitor Positioning Workbook delivered?

By email, straight after payment. Save your copy within 72 hours: the link allows up to five downloads, and you can ask for a fresh one if it expires. The file is yours to keep.

Can I use it in more than one business?

No. Each copy is licensed for use in one business, your own. You can print it and use it as often as you like for that business. For another business, please buy another copy.

Ready to start?

Work through the Competitor Positioning Workbook at your own pace.

A 33-page fillable PDF: 10 decisions in four parts.

Price£75The total payable. We are not VAT registered, so we add no VAT.Buy the download, £75