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Read insightful articles on positioning, brand strategy, marketing strategy and the evidence behind our strategic decisions.
1 article on Personal branding
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A personal brand is the reputation attached to your name. We look at where the idea came from, why it is growing, what brand thinkers from Tom Peters to Emma Grede say, and where we stand.
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Understand the main ways UK brand and marketing consultants charge, what changes the price and how to compare a current quote with dated market benchmarks.
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A practical way to turn audience, alternatives, value and proof into a positioning statement, with a worked example and tests for weak claims.
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Understand what a brand strategy should help you decide, what the written work may include and how to choose the right amount of support.
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Marketing is more than promotion. It connects customer needs with the offer, price, buying experience and the business’s ability to make the relationship worthwhile.
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Branding helps people recognise your business and understand what to expect from it. A logo is part of that work, but it cannot do the whole job.
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Connect the service you deliver with a customer outcome, a relevant difference and evidence that can support the promise.
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Meet Brand Strategy UK, the independent consultancy helping founder-led businesses and SMEs make clearer brand and marketing decisions, with evidence and a usable written direction.
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